01.
TECODA
HARD SELTZER
Tecoda is a first-to-market fermented agave-based hard seltzer farmed, crafted and canned in Jalisco, Mexico. LM2 Creative was tasked with building a unique brand positioning based on competitive analysis in an extremely crowded category using our proprietary social listening. From the data and analytics we too to crafting the story with the priority being to educate our consumer on what exactly "fermented tequila" tastes like.
Do we do slide show carousel here?
HOW TO LAUNCH FIRST TO OF ITS KIND?
DESIGN
Taking shapes from the logo which was inspired by Mexican totem design, create a design eco-system to highlight the important "must knows" of a brand new product.
PERSONALITY
Balancing the rebellious spirit of Mexico with the outlook of a borderless future, Tecoda is a brand evolving the beverage industry in both production and sustainability practices, direct, honest, no nonsense, and fluid, as things should be.
LAUNCH STRATEGY
Prove out or data in the real world with key chosen markets as the brand launches May 2023.
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