OGX, doesn't believe in “one-size-fits-all,” we believe in ALL, championing the authenticity of those who live with purpose. Loving your hair is part of loving yourself, which allows you to love others, too. But despite the world being filled with disrespect, disregard, and disdain, we don’t let that stop us. We must be passionate and driven to see others achieve their best aspirations as the foundation for a better world for all. A world that is more diverse, more inclusive, and more bound by love.
REBRANDING AN EXISTING GLOBAL PLAYER
Give a 13 year old brand that was very well known for specific SKUs a new brand toolkit that links the name with the iconic bottle design.
Through trend forecasting, insights tracking and social listening, discovered that a large percentage of men had OGX in their showers, yet the brand was marketing solely to the hetero female beauty influencer set, until now. A unisex inclusive made for everyone brand with vision was reborn.
Increased brand saleable demographic with corresponding content strategies and struck an ongoing partnership with the ACLU to insure brand actions and words aligned.