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Effective Brand Positioning: Standing out in a Crowded Market
Standing out in a crowded market when you have already existed for a decade, or more is no easy task. It requires stepping out of the day
Lynn Furge
May 6, 20242 min read


How and When to Hire a Fractional Brand Consultant?
Developing and launching campaigns rooted in cultural insights to push boundaries, challenge conventional thinking, and inspire creativity.
Lynn Furge
Apr 1, 20243 min read


How Start Ups Level Up Faster by Identifying Differentiated Audiences
Normal in any growing business that plateau moment is the perfect time to go back to branding and address the segmentation of your audience.
Lynn Furge
Mar 5, 20242 min read


Gut Vs. Science. How Should Creatives Use Data?
Your creative team or creative consultants need to understand key data points that support the big picture which will support inspiration.
Lynn Furge
Feb 6, 20242 min read
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