Lynn FurgeMay 62 min readEffective Brand Positioning: Standing out in a Crowded MarketStanding out in a crowded market when you have already existed for a decade, or more is no easy task. It requires stepping out of the day
Lynn FurgeApr 13 min readHow and When to Hire a Fractional Brand Consultant?Developing and launching campaigns rooted in cultural insights to push boundaries, challenge conventional thinking, and inspire creativity.
Lynn FurgeMar 52 min readHow Start Ups Level Up Faster by Identifying Differentiated Audiences Normal in any growing business that plateau moment is the perfect time to go back to branding and address the segmentation of your audience.
Lynn FurgeFeb 62 min readGut Vs. Science. How Should Creatives Use Data?Your creative team or creative consultants need to understand key data points that support the big picture which will support inspiration.
Lynn FurgeJan 94 min readHow Do You Launch First of Its Kind? Understanding the Different Types of "First" in Branding?When you are either having to educate an audience due to unfamiliarity, and or shift their behavior by making them “unlearn” something
Lynn FurgeJul 7, 20233 min readHow Do You Go Beyond Advertising. Using Creative Strategy and Cross-Industry Partnerships to Stand Out in a Sea of Sameness. In multi-channel marketing traditional way of interrupting someone’s chill, scroll and commute no longer wins. So, what does?