Effective Brand Positioning: Standing out in a Crowded Market
Standing out in a crowded market when you have already existed for a decade, or more is no easy task. It requires stepping out of the day
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Lynn Furge
Apr 23 min
How and When to Hire a Fractional Brand Consultant?
Developing and launching campaigns rooted in cultural insights to push boundaries, challenge conventional thinking, and inspire creativity.
Lynn Furge
Mar 52 min
How Start Ups Level Up Faster by Identifying Differentiated Audiences
Normal in any growing business that plateau moment is the perfect time to go back to branding and address the segmentation of your audience.
Lynn Furge
Feb 62 min
Gut Vs. Science. How Should Creatives Use Data?
Your creative team or creative consultants need to understand key data points that support the big picture which will support inspiration.
Lynn Furge
Jan 94 min
How Do You Launch First of Its Kind? Understanding the Different Types of "First" in Branding?
When you are either having to educate an audience due to unfamiliarity, and or shift their behavior by making them “unlearn” something
Lynn Furge
Jul 8, 20233 min
How Do You Go Beyond Advertising. Using Creative Strategy and Cross-Industry Partnerships to Stand Out in a Sea of Sameness.
In multi-channel marketing traditional way of interrupting someone’s chill, scroll and commute no longer wins. So, what does?
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