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Lynn Furge
May 6, 20242 min read
Effective Brand Positioning: Standing out in a Crowded Market
Standing out in a crowded market when you have already existed for a decade, or more is no easy task. It requires stepping out of the day
Lynn Furge
Feb 6, 20242 min read
Gut Vs. Science. How Should Creatives Use Data?
Your creative team or creative consultants need to understand key data points that support the big picture which will support inspiration.
Lynn Furge
Jan 9, 20244 min read
How Do You Launch First of Its Kind? Understanding the Different Types of "First" in Branding?
When you are either having to educate an audience due to unfamiliarity, and or shift their behavior by making them “unlearn” something
Lynn Furge
Jul 7, 20233 min read
How Do You Go Beyond Advertising. Using Creative Strategy and Cross-Industry Partnerships to Stand Out in a Sea of Sameness.
In multi-channel marketing traditional way of interrupting someone’s chill, scroll and commute no longer wins. So, what does?
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