Art Institute & Air BNB

Air BNB and Van Gogh Collaboration

THE ASK:

Drive visitors and create international awareness around the Van Gogh Three Bedrooms exhibit at the Art Institute of Chicago

 

INSIGHT:

Looking at a print only gets you so close to an artist. Audiences want to experience the world through the eyes of the artist - in this case Van Gogh.

 

IDEA:

Recreate the "yellow house" painting into a bookable property on Air BNB, immersing lodgers and art fans alike into the life of their host Vincent Van Gogh.

The first block of nights sold out in 5 minutes. In 1 week the activation was covered in over 100 countries and garnered over 200,000 visitors to the Van Gogh exhibit at the Art Institute of Chicago.

 

Van GO BNB

NBC News reporting about the Van Gogh Air bnb room

© 2020 by LYNN FURGE