Art Institute & Air BNB
Drive visitors and create international awareness around the Van Gogh Three Bedrooms exhibit at the Art Institute of Chicago
Looking at a print only gets you so close to an artist. Audiences want to experience the world through the eyes of the artist - in this case Van Gogh.
Recreate the "yellow house" painting into a bookable property on Air BNB, immersing lodgers and art fans alike into the life of their host Vincent Van Gogh.
The first block of nights sold out in 5 minutes. In 1 week the activation was covered in over 100 countries and garnered over 200,000 visitors to the Van Gogh exhibit at the Art Institute of Chicago.
Van GO BNB