STARWOOD

THE ASK:

Develop a web-based branded content series In support of the summer limited-edition packages, offering The Luxury Collection from Starwood guests, the opportunity to experience an expertly curated journey based on their passions: food & wine or art & design.

 

INSIGHT:

The new luxury consumer values are shifting “…most are shunning “conspicuous consumption” in favor of brands that represent quality, aesthetics and authenticity and experience”  – The New Face of Affluence, Dwell Strategy and Research, 2013

 

IDEA:

Partner with Travel/Food Influencers and One Kings Lane to launch an e-commerce powered web series #roadtrip. Build curated shopping trips by highlighting truly unique brands and antique dealers and offer them on One Kings Lane for a limited time. Then amplify the content by hosting a series of dinners where, for the first time, guests will have access to preview and shop items from the road trip inspired sale.

 

Luxury collection present East Coast Road Trip
Two girls riding a bike featured in East Coast Road Trip

Video city guides were created to highlight three chosen Luxury Group hotel properties. Matching digital travel itineraries were created on One Kings Lane as well as shoppable content curated from the influencers and editors starring in the video.​

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Starwood Hotel New york City greeting card
Starwood Hotel Boston Greeting Card