PLANTERS

Planters official website launches Mr. peanuts 100th birthday

THE ASK:

FInd a way to celebrate Mr. Peanut's 100th Birthday with the masses.

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INSIGHT:

It is more fun to celebrate with someone than for someone.

 

IDEA:

Mr. Peanut has learned a thing or two by being at your party for over 100 years so instead of throwing one big bash in his own honor, his wish is to make you celebration more remarkable. Using the Periscope App, Mr. Peanut will be able to see what extras will make your party a blast, from music, to munchies to balloons and send them straight to your door.

Customizable Birthday Card

On-Premise Experiential

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