Pitch Perfect 2 & P&G
Broker a branded content deal between P&G's beauty brands (Cover Girl, Olay, Pantene, Schick) and the smash hit NBC Universal franchise Pitch Perfect 2 for it's global release including influencer, shoppable e-commerce and in-store applications of the partnership.
There is a little bit of Bella in all of us, but it is up to each individual to play to their strengths
Drop in strategic product placement during key movie moments, highlight Bella-worthy looks with influencer videos, college campus take-overs and in-store hype upon the movie release.
Multi-brand Creative Campaign (Cover Girl, Pantene, Schick, Skintimate)