Pitch Perfect 2 & P&G

Covergirl and Pitch Perfect Official Make up Collaboration.

THE ASK:

 

Broker a branded content deal between P&G's beauty brands (Cover Girl, Olay, Pantene, Schick) and the smash hit NBC Universal franchise Pitch Perfect 2 for it's global release including influencer, shoppable e-commerce and in-store applications of the partnership.

 

INSIGHT:

There is a little bit of Bella in all of us, but it is up to each individual to play to their strengths

 

IDEA:

Drop in strategic product placement during key movie moments, highlight Bella-worthy looks with influencer videos, college campus take-overs and in-store hype upon the movie release.

Covergirl as the official make up line for pitch perfect 2
Covergirl as the official make up line for pitch perfect 2
Dewey nicks presents covergirl abd pitch perfect 2 collaboration
Ingrid Nilsen uisng the pitch perfect 2 make up products
Covergirls official website featuring the Rockabellas
Covergirl and Pitch Perfect 2 Official Make up line
Basic pitches for schick and skintimate
<< BACK TO PORTFOLIO