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Pitch Perfect 2 & P&G

Covergirl and Pitch Perfect Official Make up Collaboration.


Broker a branded content deal between P&G's beauty brands (Cover Girl, Olay, Pantene, Schick) and the smash hit NBC Universal franchise Pitch Perfect 2 for it's global release including influencer, shoppable e-commerce and in-store applications of the partnership.



There is a little bit of Bella in all of us, but it is up to each individual to play to their strengths



Drop in strategic product placement during key movie moments, highlight Bella-worthy looks with influencer videos, college campus take-overs and in-store hype upon the movie release.


Multi-brand Creative Campaign (Cover Girl, Pantene, Schick, Skintimate)

Media Partnership

Content Direction

Social Media


Covergirl as the official make up line for pitch perfect 2
Covergirl as the official make up line for pitch perfect 2
Dewey nicks presents covergirl abd pitch perfect 2 collaboration
Ingrid Nilsen uisng the pitch perfect 2 make up products
Covergirls official website featuring the Rockabellas
Covergirl and Pitch Perfect 2 Official Make up line
Basic pitches for schick and skintimate
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