THE ASK:

Broker a branded content deal between P&G's beauty brands (Cover Girl, Olay, Pantene, Schick) and the smash hit NBC Universal franchise Pitch Perfect 2 for it's global release including influencer, shoppable e-commerce and in-store applications of the partnership.

 

INSIGHT:

There is a little bit of Bella in all of us, but it is up to each individual to play to their strengths

 

IDEA:

Drop in strategic product placement during key movie moments, highlight Bella-worthy looks with influencer videos, college campus take-overs and in-store hype upon the movie release.

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DELIVERABLES:

Multi-brand Creative Campaign (Cover Girl, Pantene, Schick, Skintimate)

Media Partnership

Content Direction

Social Media

Retail