MC DONALDS & COCA-COLA

THE ASK:

McDonalds and Coca-Cola partnered to launch "Taste the Feeling" so they needed a robust integrated attention grabbing program for consumers and crew.

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INSIGHT:

Music is the fastest way to transport you to a favorite memory - or make a new one all your own.

 

IDEA:

Leverage Coke's summer program "Share a Coke - Share a Song" where song lyrics appear on cans and bottles with the most popular place to belt out tunes - your car.

 

Partner with James Corden and the Late Late Show to form the first ever brand integration program with the insanely popular Carpool Karaoke Segment. Giving McDonald's patrons and Coke drinkers the opportunity to win a James Corden experience with pop star Selena Gomez.

Selena Gomez and James Corden Carpool Karaoke premier
Selena Gomez joins the Share a coke and a song challenge
James Corden Carpool Karaoke collaborates with Coke and Mcdonalds

Sweeps

Consumer Generated Content

Cup Design

Localized Social Roll-Out

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