MC DONALDS & COCA-COLA

James Corden promoting Carpool Karaoke by Mcdonalds and Coke

THE ASK:

McDonalds and Coca-Cola partnered to launch "Taste the Feeling" so they needed a robust integrated attention grabbing program for consumers and crew.

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INSIGHT:

Music is the fastest way to transport you to a favorite memory - or make a new one all your own.

 

IDEA:

Leverage Coke's summer program "Share a Coke - Share a Song" where song lyrics appear on cans and bottles with the most popular place to belt out tunes - your car.

 

Partner with James Corden and the Late Late Show to form the first ever brand integration program with the insanely popular Carpool Karaoke Segment. Giving McDonald's patrons and Coke drinkers the opportunity to win a James Corden experience with pop star Selena Gomez.

James Cordens Carpool Karaoke Contest
Selena Gomez and James Corden Carpool Karaoke premier
Selena Gomez headlines the coca-cola music website
Selena Gomez joins the Share a coke and a song challenge
James Corden Carpool Karaoke collaborates with Coke and Mcdonalds

Sweeps

Consumer Generated Content

Sweepstakes promotion for the Share a coke and song challenge
Two girls singing while holding a Mcdonalds coke cup

Cup Design

Sweepstakes design for the Sip Share Win contest
Share a coke and a song official cup

Localized Social Roll-Out

Mcdonalds sharing a tweet of their Share Sip Win bundle
Winners of the Sip Share Win contest