Ford – Built Ford Proud
Ford Motor Company wanted a rebrand to balance its historic contribution to the auto industry while paying homage to its multi-cultural current customer through realistic stories of their life with Ford.
Black History IS Ford History.
Proud of our achievements
Proud of our progress
Proud of our families
And proud to own a vehicle from a company that understands what Pride means to us.
We know who WE ARE.
Built Ford Proud. Creating AA dedicated spots narrated by award-winning Angela Bassett with accompanying media buys that speak directly to our customers.
Upon 3 days on air. Winning the See Her award for the positive portrayal of Women on Television, leading to a collaboration with Girls Make Beats foundation to teach young girls about women empowerment with Angela Bassett.