Serve as Chief Marketing Officer to create and launch Daytrip, a CBD brand in a highly regulated category with vast marketing limitations.
Society today needs more happiness and less anxiety around fitting in or missing out and the power of plants can be a safe, healthy, and effective way to elevate your mood.
Happier is Healthier. Because now is all we have anyway, Daytrip is here to amplify your good energy, connections and live experiences by delivering the mood-elevating benefits of botanical terpenes mixed with the balancing effects of CBD.
Know that feeling when you hop outside, throw on your sunnies, crank the tunes and embark on a Daytrip – Yep, that’s what sipping a Daytrip feels like.
Create a competitive CBD beverage brand in 2019 to over 39 Million impressions in the first 3 months.
Grow the brand’s e-commerce sales 200% month over month from launch. To a 600% increase from live launch in 2019.
Products stocked in over 5000 independent retail locations nationally
Garner 80k+ followers on social media
Launch three robust SKU categories (Sparkling Water launched 2019, CBD gummies launched 2021, Prebiotic Soda July 2022).
Marketing Reporting and Analysis
Marketing Budget Management
Annual Marketing Strategy
Competitive Research and Brand Positioning
High Growth Omni Channel Marketing Initiatives
Vendor and Team Leadership/Management