Create a pest control brand based on the category leader’s ability to deliver affectatious products with the growing consumer need of better for you “natural” brands.
Consumers are starting to champion science. Believing in “re-engineering the power of nature” from stem cells to oat milk the trend made popular in skincare, grocery and even fashion had not yet entered the problem-oriented pest control category.
Consumers felt they wanted to be more eco-conscious and healthy but the day to day pressures of a “bug problem” forced them to find convenient immediate solutions compromising their values of better-for-you brands with in the pest category.
Create STEM – Rooted in Nature – Optimized by Science, a pest control brand that enables effortless, everyday care of your personal space with safe-yet-efficacious solutions to clean the bugs away.
A successful US launch in 2021 – taking the brand global in 2023.
Brand Identity Product Design