CONDÉ NAST TRAVELER

Famous tourist spot in venice featured in Conda Nast

THE ASK:

Pre-Launch of CNÉ, Traveler wanted a series of digital shorts to gather data on travel-guide based content. Do viewers prefer single person “influencer/expert”, multi-expert list videos or guides that help them navigate a specific event or business and what makes you different from your competitors? Balancing Branded Content with Editorial Strategy, we produced a series of videos and A/B tested click-through rates and audience engagement.

 

The goal for advertisers - "Make your company stand out and show your visitors who you are." The goal for editorial - become a trusted source by creating an entertaining environment where audiences want to spend considerable time learning more.

 

Famous art piece featured in  La Biennale
Francesca Bortolotto Possati walks in the shopping street in venice
Olivia Richli general manager of aman hotel venice

© 2020 by LYNN FURGE