CONDÉ NAST TRAVELER
Pre-Launch of CNÉ, Traveler wanted a series of digital shorts to gather data on travel-guide based content. Do viewers prefer single person “influencer/expert”, multi-expert list videos or guides that help them navigate a specific event or business and what makes you different from your competitors? Balancing Branded Content with Editorial Strategy, we produced a series of videos and A/B tested click-through rates and audience engagement.
The goal for advertisers - "Make your company stand out and show your visitors who you are." The goal for editorial - become a trusted source by creating an entertaining environment where audiences want to spend considerable time learning more.