THE ASK:
Create a 360 Integrated campaign for Coca-Cola's Global Summer 2017 Campaign led by regional influencers starting with packaging design and working through digital campaign, influencer strategy, social media strategy and experiential events.
.
INSIGHT:
Gen Z revels in the small, surprising shareable moments making their world it's own brand of EPIC.
IDEA:
No matter where you are at this very moment what if a sip of your refreshing Coca-Cola could take you somewhere this summer?
Coca-Cola & Snapchat Drink & See Where Summer Takes You – #bestsummercoke
COCA-COLA GLOBAL SUMMER
Design Theme
Plus Suprise Reveal Imagery =
(play video)
Experiential
In Store
And Some Snapchat-worth Swag Exclusively from Coca-Cola
