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COCA-COLA 

Coca-colas global summer

THE ASK:

Create a 360 Integrated campaign for Coca-Cola's Global Summer 2017 Campaign.

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INSIGHT:

Gen Z revels in the small, surprising shareable moments making their world its own brand of EPIC.

 

IDEA:

No matter where you are at this very moment what if a sip of your refreshing  Coca-Cola could take you somewhere this summer?

 

Coca-Cola  & Snapchat Drink & See Where Summer Takes You – #bestsummercoke

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DELIVERABLES:

Omni Channel Creative Direction

Television

Social Media 

Experiential

Retail

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Design Theme

Thriple color them for coca-cola summer campaign
Two different themes for coca-colas summer campaign

Plus Suprise Reveal Imagery =

Coca-Cola Snapchat Partnership

(play video)

guy jumping off a cliff while holding a inflattble coca cola bottle
Teenagers enjoying the coca-cola drink while at the beach

Print

Two guys riding a skateboard for coca-colas summer campaign
Coca-cola and Snapchats summer campaign
Coca-colas and snapchats summer campaign print ad

Experiential

Coca-colas bottle with a zipline ride
Collage of people trying out ziplining
Coca-Cola bottle with background of people at the beach
Collage of people jumping in a trampoline
Coca-Cola bottle Inflatable roller float
Collage of people using inflatable roller wheels and balls

In Store

Posters of coca-cola and snapchats summer campaign
Poster of summer campaig next to a coca-cola bottle

And Some Snapchat-worth Swag Exclusively from Coca-Cola

Collection of Coca-colas summer campaign merchandise
Collection of Coca-colas summer campaign merchandise

CBS Late Late Show & Coca-Cola "Drive Through" Karaoke

THE ASK:

McDonalds and Coca-Cola partnership needed a robust integrated attention grabbing campaign for consumers and crew.

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INSIGHT:

Music is the fastest way to transport you to a feeling- making new memories along the journey.

 

IDEA:

Drive-Through Karaoke at McDonalds. Turn Coke's "Share a Coke - Share a Song" campaign into 2.0 for in the most popular place to belt out your favorite tunes.

 

Partner with James Corden and the Late Late Show to form the first ever brand integration program with the insanely popular Carpool Karaoke Segment launching the campaign with Selena Gomez.

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DELIVERABLES:

Omni Channel Creative Direction

Television

Social Media- User Generated Content

Experiential

On Premise – McDonalds

Teambuilding Experiential Programming

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