Coca-Cola Global Summer | Lynn Furge

COCA-COLA GLOBAL SUMMER

Coca-colas global summer

THE ASK:

Create a 360 Integrated campaign for Coca-Cola's Global Summer 2017 Campaign led by regional influencers starting with packaging design and working through digital campaign, influencer strategy, social media strategy and experiential events.

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INSIGHT:

Gen Z revels in the small, surprising shareable moments making their world it's own brand of EPIC.

IDEA:

No matter where you are at this very moment what if a sip of your refreshing Coca-Cola could take you somewhere this summer?

Coca-Cola & Snapchat Drink & See Where Summer Takes You – #bestsummercoke

Design Theme

Thriple color them for coca-cola summer campaign

Two different themes for coca-colas summer campaign

Plus Suprise Reveal Imagery =

Coca-Cola Snapchat Partnership

(play video)

guy jumping off a cliff while holding a inflattble coca cola bottle

Teenagers enjoying the coca-cola drink while at the beach

Print

Two guys riding a skateboard for coca-colas summer campaign

Coca-cola and Snapchats summer campaign

Coca-colas and snapchats summer campaign print ad

Experiential

Coca-colas bottle with a zipline ride

Collage of people trying out ziplining

Coca-Cola bottle with background of people at the beach

Collage of people jumping in a trampoline

Coca-Cola bottle Inflatable roller float

Collage of people using inflatable roller wheels and balls

In Store

Posters of coca-cola and snapchats summer campaign

Poster of summer campaig next to a coca-cola bottle

And Some Snapchat-worth Swag Exclusively from Coca-Cola

Collection of Coca-colas summer campaign merchandise

Collection of Coca-colas summer campaign merchandise

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