THE ASK:

Create a 360 Integrated campaign for Coca-Cola's Global Summer 2017 Campaign led by regional influencers starting with packaging design and working through digital campaign, influencer strategy, social media strategy and experiential events. 

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INSIGHT:

Gen Z revels in the small, surprising shareable moments making their world it's own brand of EPIC.

 

IDEA:

No matter where you are at this very moment what if a sip of your refreshing  Coca-Cola could take you somewhere this summer?

 

Coca-Cola  & Snapchat Drink & See Where Summer Takes You – #bestsummercoke

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DELIVERABLES:

Omni Channel Creative Direction

Television

Social Media 

Experiential

Retail

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