Radically re-invent the corporate portion of Coca-Cola.com by resurrecting Journey, Coca-Cola’s former internal magazine and make it available to the masses. Turn B2B to B2C. Celebrate content with true Coca-Cola personality.
People share happiness more than they share sorrow.
What if there was a little red button, a virtual smiley face on the New York Times, Wall Street Journal, or USA Today that said “GOOD NEWS ONLY.” Would you use it?
Coca-Cola Journey – Refreshing the World one story at a time