COCA-COLA

Coca-Colas banner for the digital campaign

THE ASK:

Radically re-invent the corporate portion of Coca-Cola.com by resurrecting Journey, Coca-Cola’s former internal magazine and make it available to the masses. Turn B2B to B2C. Celebrate content with true Coca-Cola personality.

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INSIGHT:

People share happiness more than they share sorrow.

 

IDEA:

What if there was a little red button, a virtual smiley face on the New York Times, Wall Street Journal, or USA Today that said “GOOD NEWS ONLY.” Would you use it?

 

Coca-Cola Journey – Refreshing the World one story at a time

Coca-Colas Digital Campiag Journey website
Coca-Colas internal staff presenting their new model
Coca-cola digital campaign journey opinion page