BRIDGESTONE

Athlete posing for Bridgestone sports

THE ASK:

Create the first ever campaign for Bridgestone’s Olympic Partnership while operating within the overall brand promise of Your Journey. Our Passion.

 

INSIGHT:

For the customer each daily journey is their chance to compete and win, whether it be navigating traffic on the morning commute or taking their family to Saturday’s soccer game. They strive to be their best and look for anything that can help them take it to the next level.

 

IDEA (Consumer):

Just like Olympic Athletes are Built to Perform, so are Bridgestone Tires.

 

IDEA (Internal):

During these Olympic Games Turn Passion into Performance – You are the coach. Your customers’ that come to you for expertise and guidance are the athletes, and the tires are the gear that will set them on their winning journey.

RESULT:

Ten year platform and specific partnership brand architecture solidified for a Bridgestone Olympic Sponsorship..

DELIVERABLES:

Creative Direction

Campaign Naming

B2B and Franchise Teambuilding Communications Strategy

Three athletes running for bridgestone ad.

In Store

Three athletes representing bridgestones athletic program