Re-branding some of the most recognizable products in haircare, color cosmetics and skincare and launching category disruptors who will change the face of beauty
Lead the rebrand for Johnson and Johnson's OGX Haircare turning it into a unisex, high performing, modern solution for people who's style and life is ever evolving
Launch the “Love is in the Hair” global identity and omni channel campaign with a Billboard in Times Square, followed by print, digital streaming content, social media campaigns and partnership with the NAACP.
Launch a premium skincare brand with patented technology built to penetrate deeper melanin skin for greater efficacy.
First three months of launch won "Best in Beauty" in Allure Magazine. Six months in strike a partnership with People Magazine and the Emmy's. One year post launch secure national retail with Macy's.
Increase awareness for SKII skincare which while the number one brand in Asian markets only had 1% penetration in the US. Translate the "Change Destiny" APAC Campaign to an actionable launch in the North American market.
Launch a 360 integrated branded content campaign in partnership with Huffington Post. Increased impressions for SKII in North America by 40% month over month.
After identifying a completely new consumer through cultural fuel, AI and trend forecasting, build a skincare brand for the new luxury customer, one that values the clean ingredients and sustainability beauty giants cannot deliver.
Launch in Nordstroms "store within a store" for clean beauty in year one, and prove category concept for Goop Skincare, True Botanicals, Drunk Elephant and more.