ABBOTT  

THE ASK:

After the AbbVie/Abbott split, Abbot needed a clear differentiating platform where they could communicate their heritage and long-standing success in healthccare – not pharma.

 

INSIGHT:

People feel that health is something that needs to be managed but when

we humans are at our healthiest, we see the world not for what it is, but for what it could be. We dream bigger and reach higher. We live not longer, but better.

 

IDEA:

At Abbott, we see a life full of possibilities. All over the world, people have their own unique ideas about how this looks and feels. But there’s one thing we share: we each want to live the best life we can.

Abbott.com Home Page
Abbott.com Home Page
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Abbott Web
Abbott Web
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abbott print
abbott print
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Abbott Nutrition Print
Abbott Nutrition Print
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Abbott Nutrition Print 2
Abbott Nutrition Print 2
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David Ecker Video
David Ecker Video
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Barbara Marriage Video
Barbara Marriage Video
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Microsite
Microsite
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Out of Home
Out of Home
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Social Campaign
Social Campaign
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Social Logo
Social Logo
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Brand Logo
Brand Logo
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